About me: Strategy thinking, deep understanding of the marketing channel, sales channel, on trade channel, trade marketing channel, communicability, teamwork skills, time management, ability to promptly solve tasks, stress tolerance.
The Macallan Senior Brand Ambassador
Development and implementation of marketing strategy of assigned brand The Macallan.
The Macallan brand that is a leader in the category of single malt whisky and number one benchmark for all premium whisky.
- Сhannel strategy and promotional plans development
- Development and implementation of brand platform
- People management, hiring, development, motivation
- The conclusion of new trade SKU
- Co-manages the execution of the A&P Budget of the brands
- Participates and create media features about the category and the brands within the frame of legal requirements in Russian Federation
- Provides inspirational brand educational sessions to large audiences including consumers and trade
- Conducts Trade and Consumer events to build brand and category profile
- Participates in on/off premise channel strategy and promotional plans development
- Participates in and create Media/PR opportunities for the Brands in Russia
- Measures and reports on performance
Global projects launch (in Moscow and key regions):
- The Macallan in Lalique (II, III, IV, V)
- The Macallan Masters of Photorgaphy (I, II, III, IV)
P.S. Project "The Macallan Masters of Photography IV" - launch was recognized as the best in the world (Global Marketing Manager).
Promo box launch
- Launched a promotional package for The Macallan, which was developed and produced in the territory of Russia. Later, packaging has become a best practice for other international markets.
Support international activities with RBC
- International Business Conference ( New York, Seul, Berlin)
- International business regatta (Spain, Italy, Croatia)